Test your social business idea early and often for success!
This course is for folks with a burning idea and are not sure how to begin. The first step in any innovation journey is the hardest. I will guide you step-by-step using a prototyping and iterative testing framework to get your idea out of your head and into the world for feedback. Interwoven in the modules are also self awareness and mindfulness practices to help you get clear and out of your own way. By the end of this course you will have all you need to validate your idea with customers.
The reason I created this course first is because learning how to test your idea with customers early and often is the most important skill set for launching successful innovations. Also, it will immediately save you time and money! Try it out and see for yourself. (Scroll down to preview the first few lessons.)
“Excellent, practical and concise, presented in such a beautiful manner. Afterwards you feel that you moved a step closer to your dreams.”
- Baerbel*
“A digestible, practical, insightful, and inspiring way to become skilled in making positive change in the world. I found some of the material familiar but mindfulness is the missing piece from these other curricula.”
- Anna*
“[The course] has given me confidence and has reinvigorated me to pursue my dreams.”
- Hemi*
*Feedback were from early stage testers.
Intrigued? Try it out risk free!
If for any reason you find this course is not for you, get in touch within 30 days for a full refund.
You will learn to:
- create a free prototype of your idea
- identify your target customers
- validate your idea with target customers
- gather quantitative and qualitative feedback
- analyze customer feedback to inform the design of your offering
- identify habits, beliefs, stories, mindsets, and behaviours that are holding you back
- create new habits, beliefs, stories, mindsets, and behaviours to help you move forward
Who this course is for:
- you desire to do some good in this world during this one short life we have – carpe diem!
- you have a burning idea and you want to know if it will work – this toolkit will help bring your ideas to life!
- you want to start your own enterprise but right now it feels overwhelming – this toolkit will bring you clarity and focus!
- you believe you have something special to offer this world and would benefit from learning a few tools to make the work easier
- you don’t think all great things need to have been created in a garage, financed by growth hungry investors and absorb all of your life. You want to enjoy the journey too!
- you believe how you build something is as important as what you build
- you don’t identify yourself as the next Zuckerberg but you have great ambitions for leaving this world in a better place than when you arrived in it.
- you are ready to roll up your sleeves and get started!
WHAT IS IN THIS TOOLKIT
This self paced course is broken out into 5 modules with 9 total lessons and 26 videos for a total of 1 hour and 23 minutes of videos. Checklists and exercises are also available for download. My suggestion is to do the work alongside watching the videos instead of watching the videos all in one sitting. Even though a video might be short, the concepts are powerful and require time to digest and action.
Intro - This first module sets the stage. I share a bit about myself and who I had in mind when I wrote this course. I also talk about why we should always test before building.
Prepare – Before we begin the work, it is important to get into the testing mindset. I’ll present to you a few practices I have found helpful over the years.
Discover – Next, I introduce you to simple definitions of iterative testing and prototypes. To illustrate the testing process, I’ll take you through a couple of case studies inspired by real projects.
Apply – This is where it gets fun as we start playing around with your idea! I go through each step in great detail so you can apply the frameworks to the idea you are working on right now. The goal of this section is to walk you through my thinking process so you can start developing the intuition to steer your innovation work in a way that brings you and your team the most clarity and highest chances of success!
Transform – Finally, this last module is about using self inquiry to help you get out of the way of bringing your ideas to life!
- Salt & Pepper Exercise (3 mins 34 sec) (3:33)
- Design Target Customer & Yumbby Case Study (5 mins 23 sec) (5:22)
- Downloadables
- Design Concept Card & Yumbby Case Study (3 mins 55 sec) (3:55)
- Time Bound Work (46 sec) (0:45)
- Test Case Study Yumbby (3 mins 3 sec) (3:03)
- Test Interviewees (4 mins 26 sec) (4:25)
- Test Research Approach (2 mins 13 sec) (2:12)
- Test Interview Questions (26 sec) (0:26)
- Test Best Practices (2 mins 2 sec) (2:01)
- Test Allies (2 mins 6 sec) (2:05)
- Learn Organizing Data (1 min 49 sec) (1:48)
- Learn Quantitative Data (2 mins 45 sec) (2:44)
- Learn Qualitative Data (2 mins 7 sec) (2:07)
- Learn Making Sense of Data (3 mins 3 sec) (3:03)
